If you’re overwhelmed by the number of decisions you have to make in a day, you might be a retailer. Or, you might be a restaurant owner. The day-to-day operations of each involve several decisions with dollar signs attached to them. It’s one of the reasons selecting the right Point of Sale software is critical to data-savvy business owners.
Despite the data showing how reliable data is, some retailers and restaurant owners prefer to rely on good-ol’ gut instincts. Those gut instincts react to perceptions. Perceptions are influenced by wants. Making decisions based on unsubstantiated information leads to time wasted on dilemmas that don’t even really exist.
The #FriendsFriday! Perception Conundrum
Gal owns Chic Boutique, an upscale trendsetting store. On Fridays the store is open from 10 a.m. to 4 p.m. Jen, the gem of an employee, has been working Fridays solo for awhile.
Jen tells Gal that Fridays are crazy busy and that she needs help. Yet, when Gal counts how much her store makes on Fridays, the profits don’t seem crazy high. Gal has always been one to rely on gut instincts. She gets her data from what her customers and employees tell her, because it seems more real to her. Investing in point of sale software instead of doing the work by hand just isn’t her thing.
Gut Instinct Gal wonders if she should open Chic Boutique’s doors later in the day. Or, maybe she does need to consider hiring more staff. Will she miss shoppers earlier in the day? Are her customers feeling neglected in the afternoon?
Jen is a great employee. She’s an even more amazing friend. Every Friday as soon as she’s done with work she meets up with her two besties. About an hour or so before the store closes, she starts getting excited for the fun she’s about to have on #FriendsFriday! If Gal followed her on Instagram she might know that this is a big deal.
Damaging employee relationships through social media stalking isn’t a risk that Gal needs to take. She just needs a little data to help her solve the mystery. If she had it, she might know that her store’s traffic on Friday afternoons is well within Jen’s ability to handle. No altering of hours, or staffing is required. All of the worry stems from Jen’s perception of Friday afternoons, because she is super excited to meet up with her friends. That’s all.
Perception Verification: Point of Sale Software to the Rescue
If Gut Instinct Gal had PayGo’s Point of Sale software solution, she could run an Average Sales by Hour report that would help her make a well-informed, data-driven decision. The report might tell her that while Fridays are busier in the afternoon than in the morning, customer demand is well within Jen’s abilities to handle. Jen’s perception, skewed by thoughts of #FriendsFriday fun, is just providing Gal with misinformation.
Easy 3-Step Problem Solving with PayGo’s Point of Sale Software
- Select Reports on PayGo’s drop-down menu.
- Click the Avg Sale Trans/Hour button.
- Enter the date (or dates) you want information on in the Search Criteria field and click Perform Find.
Boom! One crystal clear report on the transactions per hour staff is doing on the day selected just for you. If this report were for Gal’s Chic Boutique store, she’d know that Jen could handle the day’s business without compromising customer service.
PayGo’s Point of Sale Powers to the Rescue
PayGo’s Point of Sale software for boutiques, wine stores, pet supply stores and more, has been helping retailers make decisions for more than 15 years. In addition to staffing decisions, it helps busy retailers with inventory and staffing decisions by providing reliable data.
Use PayGo’s perception verification tools (reports) when it’s time to make investments in staffing, purchasing, and marketing. It’s like a smiley little superhero nerd-ing out on data, there to help you run your store. Instead of letting the ad salesperson, vendor, or employee sell you with their data, you can use yours to make great choices.
If you’d like to know more about how PayGo’s point of sale software does all that (and a heck of a lot more), request a demo. That way you can have all of the data you need to make a well-informed decision.
PayGo is a solution provider for independent retailers based in Rochester, Minnesota. Our primary focus is on point of sale / retail management software. We also offer Merchant Account integration, WooCommerce integration, Automated Marketing Services, and more.