What’s one of the most tedious task on the marketing to-do list of independent retailers? Emailing customers relevant content on a consistent basis. After all, Jim who buys denim doesn’t want an email about the dresses by the brand Chloe adores. If a retailer sends Jim emails about dresses, he may begin to wonder if the store knows him at all. Then, he may stop opening their emails. He may even decide to shop a retailer who better understands what he wants. That retailer who emails him about the sale their having on denim is more likely to win his business and trust.
Marketing takes time and energy that are often in short supply. Customers want to feel in-the-know about their favorite products and stores. What’s an independent retailer to do?
Use the automated marketing marvel that is PayGo MK!
What is PayGo MK?
PayGo MK is an automated email marketing service designed to help you make sure your customers never escape your laser-like marketing focus.
(Unfortunately, management didn’t approve our proposal for literal marketing lasers.)
What’s so great about PayGo MK?
It requires minimal effort, so you can receive maximum returns on your marketing time.
PayGo MK works like this:
-First, you tell us what kind of content you’d like to send out to your client base. It can be fun facts about your business, maintenance reminders about your products, or anything else your heart desires.
-Then, PayGo creates a marketing campaign based on your requests and specifications.
-Finally, we take your customer email list (added on PayGo’s Customer Screen) and schedule regular marketing campaign emails.
PayGo MK (Automated Marketing) Case Studies:
Case Study #1: Happy Sleeper Furniture Stores, Waite Park, MN
Happy Sleeper wanted to remind customers to perform routine maintenance on their mattresses, so they chose to create this email campaign:
It’s a simple thing to say. Manually mailing it out to every customer who purchased a mattress from their store was too daunting a task to do. Then, along came PayGo’s new automated marketing service. PayGo MK created an automated email reminder for Happy Sleeper to send out to all of their mattress customers. The email was based on Happy Sleeper’s content specifications and included social media and website links. Happy Sleeper’s marketing presence has been improved without using any extra time from its staff.
Case Study #2: Blue Star Tattoos, Concord, CA
Blue Star Tattoos wanted to thank their clients for their patronage while making sure their customers knew how to care for their tattoos and piercings. So, they chose to create a three-part email campaign to follow-up with each of their clients.
First, this email is sent to each customer after they’ve completed their appointments. In addition to thanking customers, this email links to Blue Star Tattoos certifications and social media pages. Now their artists don’t have to remember, or take time out of their schedules to send a profile-raising email to their clients.
Next, Blue Star Tattoos makes sure their customers receive the aftercare facts they need. After all, in the body modification industry it’s vital that customers know correct aftercare for their tattoos and piercings. They’ve also added value by providing a coupon for 20% off of their jewelry selections.
The final step of Blue Star Tattoos’ automated email campaign includes a 10% off coupon. They email it to all of their customers, because emailing coupons encourages them to come back in and spend.
All three of these emails are automatically sent, requiring no extra effort on the staff’s part.
Do you think PayGo MK is the right fit for you? Contact us. We’ll get you started on the easiest marketing campaign of your life!