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Marketing Monday – SEO Part 4 – Tools

Marketing Monday is a weekly-ish feature that is both about marketing and on Mondays, because we’re clever like that.

Welcome back to our SEO series! Today is part four: SEO Tools. If you wanna catch up on all of the gripping, compelling and edge-of-your-seat SEO analysis, you can check out Part 1: Keywords, Part 2: Search Engines, and Part 3: Ethics . Now that you’re all caught up, lets get this finale rolling!

So did you know you don’t have to dive into this whole SEO pool without any water-wings or floaties or even a lone dollar store pool noodle?

…probably should have mentioned that sooner.

SEO is big business due to the unexpected popularity of the internet and how it allows people to call upon all of the known information in the universe as well as any adorable cat picture their heart may desire in under three seconds while waiting for their bus or using the restroom (who would have guessed people would like that?!), so naturally, there are hundreds of companies looking to cash in on it.

Here are a few of the more popular tools you can use to make your SEO work a bit easier.

Google: It goes without saying that the best search engine has the best SEO analytics (but we said it anyways). Google Analytics will show you everything you didn’t know you wanted to know about your website’s performance. It’ll tell you what pages on your site perform best and how to fix up the ones that aren’t making the grade. It’ll also tell you about who is visiting your site, where they visited from, and how they ended up there, along with loads more in-depth information that there isn’t enough space to go into here.

Moz: This is a big one. They do both marketing analytics and inbound marketing (which is an unnecessarily jargon-y way to say that they tell you what you’re doing wrong and then help you to do it right). Their business model is based mainly on inbound marketing, which means they focus on cultivating a company-consumer relationship. Use this one to show your customers how much you love them.

And it’s far healthier and less creepy than conventional methods.

SearchMetrics: this is an organization that likes to focus more on automating the SEO process, which means less time spent on working on your search engine visibility and more time spent on the actual reason you got into business. It also focuses more on hard data, which seems to be working as they’ve won several awards for their software.

Yoast SEO: Yoast is a WordPress plugin that will tell you what your content needs to improve SEO with a simple checklist. And while it is the bane of my professional life and the source of more obscene exclamations out of me than during my years working in a factory, every World Cup since 2002, and that one time I tried to learn how to knit, it’s an invaluable tool for getting the most out of your content. It focuses on both keyword saturation and readability, and shows areas for improvement with a simple red-yellow-green color code and corresponding explanations. And it’s also available as an extension for WooCommerce!

Like this, but it makes you want to throw your computer into a pit of fire. In a good way.

Wanna know more more about SEO and spend hours on Pinterest? Check out our SEO board!

Want to see more Marketing Monday posts? Click here!

Did you know that PayGo has an integration with WooCommerce? You can learn all about it by visiting PayGoCart. We are also able to help you reach your potential and existing customers with our Marketing Services. Email for a marketing consultation.

PayGo is a solution provider for independent retailers based in Rochester, Minnesota. Our primary focus is on point of sale / retail management software. We also offer a Merchant Account integration, a WooCommerce integration, Digital Marketing Services, and more.