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3 Questions to Help You Make the Merry Most of 2018’s Holiday Shopping Season

Merry Marketing

Yes, we’re already thinking about the holidays. Are you?

It’s hard to imagine anyone more well-acquainted with the hectic frenzy that is the holiday season than the independent retailer. You have so many people to keep happy and so many to-do’s to get done. During the holiday season of opportunity, opportunities are often missed. With a bit of prior preparation, you can seize more opportunities than ever before.

3 Questions to Ask Yourself Before the Merry Mayhem Begins:

#1 Do holiday shoppers know that you have the items on their must-buy list? Most customers still make their purchases within the walls of a brick-and-mortar store, yet many start their shopping process online. That process could begin with an online search for a specific item, or with browsing. If they don’t see the the fabulousness you have to offer online, they might not make time to shop your store. Give them the information and inspiration they need to walk through your door. Learn how you can Woo them your way.

#2 How personal are you making your customer’s shopping experience? Before commercials, computers, and digital the best way to keep a customer coming back was to keep it personal. As the adage goes, the more things change, the more they stay the same. Customers love it when you keep it personal with them. In today’s world there are so many tools available to help you keep your customer’s experience with your store personal:

  • Enter their name into your software, so that later on you can look up their previous purchases.
  • Email them a receipt that also invites them to follow your social pages.
  • Send automated emails that are relevant to them.
  • Build loyalty through programs that you can make the rules to.

#3 Are you keeping hassles away? When it gets busy, mistakes start to happen. The more steps involved in a process, the more opportunity there is for human error. Since the robot takeover hasn’t happened yet, human error is still a big part of everyday life. Having an integrated payment processing solution prevents one of the most painful potential errors at the point of sale from happening: entering the wrong amount on a payment. One misplaced decimal point could cost your store a lot of money.

We want you to have a happy hectic holiday season. That’s why we’ve built tools and created integrations to help you better serve your customers. Put those tools to work in your store before the merry madness begins. Contact our Sales Team by emailing, or calling 866.545.7047 ext. 1.

PayGo is a solution provider for independent retailers based in Rochester, Minnesota. Our primary focus is on point of sale / retail management software. We also offer Merchant Account integration, WooCommerce integration, Automated Marketing Services, and more.