Marketing Monday – Social Media 101

Marketing Monday is a weekly-ish feature about growing your business through (you guessed it) marketing.

Welcome, class! Today we’re going to talk about social media (as you may have gathered from the title).

“I had no idea!”

Social media is one of the best ways to get new customers into your store. It’s a beast all its own; it’s a living, evolving advertisement that can reach new clients in ways you may not have thought about. And it’s increasingly becoming the place where everyone goes to find their new favorite shop, restaurant or venue.

Like this, but online and real. So, not like this at all.

Social media and technology is maligned all the time as the downfall of the generation. But it’s been proven time and again to change the world, it’s connected mankind in a way that was previously inconceivable, and most importantly, it’s not going away any time soon. And if you can’t beat it, then you may as well join it.

Not all social media sites are created equal. So which one is going to get you the most traffic? Here are a few of the biggest sites and how they can work for you:

Google+: Remember when this was the Next Big Thing for social media? Neither do I, but Google likes to give Google+ users preferential treatment for SEO. No, there’s not a whole lot of traffic on the site but it’s important to put in some time on your Google+ profile to bump up your visibility on search results.

Twitter: As we all know, this is everyone’s favorite place to post whatever’s on their mind at any time for any reason, all in 140 characters or less. It’s a popular platform, where memes live and die and anything can go viral with the click of a button. Not one for me personally, because nothing I’ve ever said can fit into 140 characters, but it’s great for short, rapid-fire ads and announcements that can be retweeted and subtweeted all across the internet.

Facebook: Not just for seeing how happy Jenny from high school is with her three kids and HealthiFit sales rep gig. Facebook can be used to advertise local events, post videos and pictures, and connect on a personal level with your customers. Your posts can be shared here too, so this is a good place to find new customers and markets.

Pinterest: Do you have a crafty store? Is your stuff aesthetically appealing? Then Pinterest is the place for you. With over 150 million monthly users, Pinterest can get your products great visibility. But remember to be active, since the site is set up to bring recently shared or pinned content to homepages first.

Instagram: This is a good site for letting your products speak for themselves. Instagram is all picture- and video-based social media, so it’s excellent for posting images of your products as well as any videos you might want to share with your customers.

 

Yelp/Foursquare: These sites are most often thought of as for customers only, but you can use them too! Both sites have business pages where you can post blogs and talk directly to your customers.

 

LinkedIn: This is a good site if your customers are other businesses. It’s like networking, but you don’t have to actually go out and talk to people.

 

YouTube: Here’s where you go to show off your video-making chops. YouTube is great for businesses that want to demonstrate, advertise though movies or just show off what they have. It’s also the most popular search engine. That’s right, more popular than Google. The comment section is a notorious cesspool, though, so beware.

 

SnapChat: This is the quintessential flash advertising app. Short videos and pictures are viewed by subscribers in up to 10-second increments and disappear after a day. This one is extremely popular for the younger generation, so if you’re trying to appeal to The Youths, SnapChat is a good place to start.

Tumblr: It’s easy to think of Tumblr as the place for weird fanfic and hipsters with pet rabbits and homeopathic mustaches, but it’s a cultural hub for many demographics. If you’re looking to curate a hip clientele, then Tumblr is a good place to start.

 

Are you too busy to hang out online and talk about yourself all day? You’re in luck! PayGo loves to talk about you, which is why we offer marketing services to take care of all your social media needs.

PayGo is a solution provider for independent retailers based in Rochester, Minnesota. Our primary focus is on point of sale / retail management software. We also offer a Merchant Account integration, a WooCommerce integration, Digital Marketing Services, and more.

On the fence about a Point of Sale System? Allow us to help you decide!

Hey you!

Yes, you, person who is on the fence about getting a Point of Sale system for your shop. Hiya!

First of all, welcome to our humble site! Take a seat, grab some scones, enjoy the view.

But you didn’t come here for pleasantries; you came for cold, hard facts. You want to know why you need a Point of Sale system, so allow me to throw down some education for you.

There will be a quiz.

First of all, a Point of Sale system (or POS) is going to immediately make your store look more professional. Whether you’re selling high-end free-range organic Christmas trees, or you’re looking to make your mark in the white-hot market of functional medieval weaponry, even the most Luddite of customers want to know that they’re buying from a legitimate company that will protect their financial information and transactions. A visible POS (Pirates Operating Salamanders) can do a lot to comfort a flighty shopper.

Not a demographic you want to be flighty.

A POS (Possums Over Sacramento) system can also cut down on human error. When you have all of your items, prices, coupons and sales in one place, within a system that is programmed to move through each transaction easily and efficiently, you know that your customers will get consistently excellent service. Not to mention faster service; a strong POS (Pink Octopus Slingshot) is going to speed up the checkout procedure and get your happy customers on their way.

Speaking of customers, a POS (Public Otter Service) is a great way to keep your customer information in one place. PayGo has a Customer Entry system that is designed to keep as much information as you would like about each of your customers, from contact information to clothing size to shopping history. This information can be invaluable for marketing purposes, creating a customer loyalty program, or just to all-around improve customer service. A customer who knows that you know her pet’s name and style preferences is a customer that’s more likely to return.

“Baxter only wears the finest fabrics.”

And it’s not just customer information that can be saved and accessed on a good POS (Permanent Optic Sparkle). You can access sales information, inventory, purchase orders and anything else business-based on a good system. Does your store hold classes or other public events? Or maybe you have a calendar that needs organizing. Maybe your employees are getting too numerous for you to be able to easily keep track of. Or maybe you’ve been selling out of an item and you need to know exactly how many you have on hand, right now. A good POS (Purple Office Shark) like PayGo keeps track of everything you need to keep your business running smoothly.

That’s all well and good, but how about online sales? Let’s say you’re taking your store to cyberspace (does anyone even still call it cyberspace any more? If not, we’re bringing it back). A multi-functional POS (Pineapple Orange Snowcone) will let you sell online and in-store with no extra hassle. PayGo works with WooCommerce, the super-awesome ninja of online shopping carts, to make your online store integrate smoothly with your current business.

So we’ve covered online sales. But how about pop-up shops or trade shows? A POS (Portraits Of Superheroes) that is flexible enough to go mobile can take your system anywhere you want to go. Want to set up shop on the beach, you lucky duck? We’ve got you covered. Do you have a booth at the National Medieval Ballistics Convention? We can go there, too, and any sales or changes you make there are immediately updated into your system for all the folks back home to see.

Want more information? Here you go!

Are you convinced? Good! Here’s your next step: Try our demo. And when you’re ready, chat with us online or call a PayGo consultant at 866-545-7047 ext. 1 and we’ll take this relationship to the next level.

PayGo is a solution provider for independent retailers based in Rochester, Minnesota. Our primary focus is on point of sale / retail management software. We also offer a Merchant Account integration, a WooCommerce integration, Digital Marketing Services, and more.

Top 5 Things I Learned From Constant Contact’s Small Business Week Event

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Taking marketing notes. No eyes on screen required.

Constant Contact invited me to be a Small Business Coach at their Look Great in the Inbox: the Do’s and Don’ts of Email Marketing  presentation held in honor of Small Business Week. I was there to coach small businesses on digital and email marketing after the presentation. During the presentation, I sat in the front row and took notes on my laptop. You kind of have to be a geek at heart to work for PayGo.

Here’s my top 5 takeaways from the Constant Contact presentation:

  1. When an email doesn’t look good on a mobile device, 80% of people delete them right away, 30% unsubscribe.
  2. The click-through-rate (the number of times people click on a link in your email) is more important than the open rate of your e-mails.
  3. If you’re using a video in your email, make sure to mention it in the subject line. People are 50% more likely to open an email when they know there is a video within it. Keep the video under 90-seconds.
  4. If you have an online store like WooCommerce, you can put images in your email with links that allow your customers to buy the item with just a couple of clicks.
  5. Use a Master Template! If you copy an email or newsletter that you’ve sent out to use the next time you send something out, sooner or later you’re likely to run into difficulties as there are layers of code that will build up.


PayGo uses Constant Contact for all of its email marketing. We find it the most effective tool for getting valuable content to our current and prospective customers. We’ve also started to help our customers achieve their digital marketing goals with Constant Contact. Do you need help with your email marketing? To learn more about how our team can help you, email me at melissa@paygopos.com.

PayGo is a solution provider for independent retailers based in Rochester, Minnesota. Our primary focus is on point of sale / retail management software. We also offer a Merchant Account integration, a WooCommerce integration, Digital Marketing Services, and more.

PayGoCart with WooCommerce Makes e-Commerce Easy for Dakota Party

Whether you have a Zombie Walk Costume Contest to win or a Birthday Party to throw Dakota Party is the place to go in Rapid City, South Dakota. Before PayGoCart with WooCommerce was released earlier this month, Dakota Party had a web presence and an online store. Dakota Party made the switch to WooCommerce to take advantage of the convenience and options PayGo with WooCommerce offers.

 

Does an independent brick-and-mortar store really need an online store too?

“I know from analytics that I am getting local traffic looking for me and my site online,” said Dakota Party owner, Jack Wellman. “My main theory with my site was to cater to people looking specifically for my store to shop. Although I will ship an item nearly anywhere, at this time, I look at my site as an extension of my brick-and-mortar store. I am not trying to ‘directly’ compete with the big boys like Amazon and others in my industry.”

At a recent trade show attended primarily by brick-and-mortar party store owners, websites were a topic of conversation. “At a minimum, we need a static site, but more and more of us are finding that customers are trying to click and see what we carry,” said Wellman about the discussion they had at the trade show.

When customers visit sites now, they expect to be able to click and see what a store carries. When they can’t, if a store is lucky they will receive a phone call from the customer trying to shop online informing them that their website doesn’t work. While the website may be working as the store owner expects, the customer is right. If the website isn’t providing the customer with the information she or he wants, it isn’t working. More and more customers want to know what is in your store before they take the time to drive or walk to it.

One of Wellman’s customers uses his site before making the 40-minute drive into town to shop. When he shut down his X-Cart4 site to upgrade, she e-mailed Jack asking, “Is this site not working correctly because I am unable to pull anything up to look at it?”

If customers can’t see what you have in your store and can’t count on the accuracy of your site, in-store sales may be harmed. It’s hard to prove without massive big-data analytics that are hard to come by without a tremendous investment. Wellman has a theory on it though, “If I have a website, and only have say 50% of my products online, will a customer still call or stop in, or will they just move on? My thought is it could be a little of both, especially with the ease and scope of searching and ordering online in today’s market.”

Wellman’s thoughts on making the switch from PayGo’s module with X-Cart to PayGoCart with WooCommerce:

  • PayGoCart’s update with Woo is definitely much better as the brick-and-mortar store is able take care of departments and products directly within PayGo (assuming your web store is installed and configured).
  • Less work and training if I would like my staff to help with items, because there’s no need to go the website admin (back-end) to manage most of the features with your products. There are a couple of other little features that may still need done online, but 99% of the work with items is handled in PayGo.
  • X-Cart was good and worked fairly well, but since my conversion, I have grown to really like WooCommerce much better. Since it’s open source and based on WordPress, I have found many plug-ins to make Woo work the way I would like.
  • Although X-Cart’s support was responsive for me, any issue, customization, etc. had to be resolved with X-Cart support. So far, I have been able to solve my Woo issues myself without using Woo Support. Regarding this same discussion, there are many developers that would be able to work on my store for me when the time comes to add/change my store.

Do you have questions about PayGo’s new module PayGoCart with WooCommerce? Would you like help with your Digital Marketing Strategy? Send us an email at consultant@paygopos.com or call us at 866.545.7047 ext. 1

PayGo is a solution provider for independent retailers based in Rochester, Minnesota. Our primary focus is on point of sale / retail management software. We also offer a Merchant Account integration, a WooCommerce integration, Digital Marketing Services, and more.

Last Chance! Authorize.net is turning off their integration method! And no, we’re not crying wolf.

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We received word that Authorize.net is officially turning off their integration method that we use to connect with them on May 31st. You should have received an email from them stating this as well. Once Authorize.net deactivates this integration method, you will not be able to process credit cards unless you are using our go-forward gateway solution, Paygistix.

This is not the first time they’ve announced that the integration will turn off. They have said this twice in the past year and extended the deadline in both cases. Given that this is the 3rd time we’ve relayed the announcement regarding Auth.net, it’s understandable that some may believe the deadline will be extended again. We had the same skepticism, so we called Authorize.net directly for more information. They told us the deadline for deactivating the gateway (May 31st, 2017) is firm and will not be moved back this time. They have removed this integration from their developer testing sites, which is usually the precursor to removing the integration method completely.

Get signed up with Paygistix now to avoid an interruption of service.

As we’ve announced in the past, we made the decision to use the Paygistix gateway as our go-forward solution, because it provides our clients the ability to process EMV transactions, adds significant data security protections to your business, has signature capture devices, etc.

If you are a merchant using Auth.net for your retail PayGo processing, please contact Payment Logistics ASAP to get setup with their Paygistix Gateway. There’s no additional charge for the gateway (saving hundreds per year) and you’ll be eligible for PayGo Blue Membership (saving you even more per year). You can reach Payment Logistics at 888.572.9564 x1423 or sales@paymentlogistics.com
Please note, we have absolutely no control over this change – it is coming 100% from Authorize.net and we are just relaying the information to you, so that you can avoid interruptions of service.

PayGo is a solution provider for independent retailers based in Rochester, Minnesota. Our primary focus is on point of sale / retail management software. We also offer a Merchant Account integration, a WooCommerce integration, Digital Marketing Services, and more.

Are your customers abandoning their online shopping carts? Not when you use these tips!

I have a confession: I’m an online window shopper.

I spend hours combing seller’s websites, stocking my cart and doing feverish budgeting calculations that would make NASA stand up and applaud.  But when the time comes to actually buy the items that I just spent an hour imagining in my home, my closet, and my driveway…

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I’m just a girl with a dream.

…I close my browser and walk away, sighing longingly about the dress or desk chair or limited edition Captain Kirk action figure with kung-fu grip, and six previously unreleased punk rock covers (don’t judge) that could have been mine.

It’s called the Abandoned Cart, and I’m not the only one leaving them scattered throughout the World Wide Web-osphere. It’s estimated that about 70% of shoppers will stock up their carts and then drift away into the void, never to return. There are a lot of reasons that people abandon their carts, from budget conflicts to lack of time to court orders.

Marauder via Pinterest 2

“Street legal,” “public nuisance” and “wanton destruction of property” are subjective terms, really.

But there are ways to get those shoppers back!

The best way to recover a customer is to keep your store on their radar. That can be done many ways, including: pop-up ads on your website, messages in bottles, through social media with targeted ads, by sending customers singing telegrams, or through texts and even phone calls in extreme cases. But by far, the most popular and effective way to reach out is through emails. Luckily, there are tons of website plugins for most hosting and shopping cart sites (including WooCommerce, which is our awesome new shopping cart integration) that will contact your flighty shoppers and gently persuade them to finish their order.

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And if that doesn’t work, send in the hounds.

But what should you include in your targeted emails, pop-ups and/or carrier pigeon text?

Well, first, you want to contact your online window shopper within 24 hours of the cart being abandoned to catch him or her while it’s still fresh in your online window shopper’s mind. It’s best to be friendly and gentle, because we online window shoppers are a touchy bunch. And don’t forget, great content is key (and if that’s not your strong point, don’t worry, because we do that too!) . Great content captures your customer’s attention in a fun and engaging way without being too aggressive. And it never hurts to add an eye-catching picture or two to draw your customer back in and remind them of what they could still have.

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Not that we would ever do something like that.

It can also help to create a sense of urgency in your customers. Using phrases like, “this is the last in your size!” or “(customer name), we’re only holding your cart for x amount of days, so act soon!” are excellent ways to lure your customers back and complete those sales.

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Like this, but online.

Need more ideas? Check out our Pinterest page!

Are you ready to start raking in that sweet online cash, but not sure where to start with your site? Or do you just want to see how awesome PayGo and PayGoCart are for yourself (and they are pretty awesome)? Give us a call or drop us a line at 866-545-7047 ext. 1, or send us an email at consultant@paygopos.com.

PayGo is a solution provider for independent retailers based in Rochester, Minnesota. Our primary focus is on point of sale / retail management software. We also offer a Merchant Account integration, a WooCommerce integration, Digital Marketing Services, and more.

Woohoo! PayGoCart with WooCommerce is here!

Arguably one of the best things about the Internet is that it gives us the ability to shop for anything in the world, from anywhere in the world, and all without having to leave the house, put on pants, or speak to a real person. These days, it seems as though every shop is expected to have a website with an online store for people like myself, who find outside to be a bit too… outside-y.

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Sweet, cozy introversion.

Naturally, we want to do everything we can to make sure you can get in on that big ‘Net money, and with a minimal amount of effort on your part (that’s, like, 90% of what we do here). So we’ve painstakingly done software magic (well, not me personally, but I did look on with interest, and I asked a few questions. Some of them were even relevant!) to your PayGo software, to make taking your shop into cyberspace the easiest thing you’ll do today.

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So, not like this.

There were meetings, there were bugs, and there was even an interpretive dance number that went better than you’d expect, I must admit. But we worked everything out, and now we bring you:

PayGoCart with WooCommerce!

We’ve integrated with WooCommerce, one of the most popular eCommerce platforms available, to integrate with your system and bring your shop online quickly and conveniently. WooCommerce is an open-source (read: free) shopping cart solution. WooCommerce allows you to customize your customer experience in all kinds of exciting new ways, and it makes it easy to accept all kinds of different payments from credit cards to cash on delivery. And when you’ve got your site all fancy, PayGo allows you to add inventory, pictures, and departments to your website, all in the time it would take to make a cup of coffee.

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Or faster, depending on your methods.

PayGo + WooCommerce is the eCommerce solution that works for everyone, from you to your customers to your aunt Lilith (she just wants you to be happy, you know? And maybe for you to call a bit more often, you know how she worries).

Have you been on the fence about taking your shop online? Do you need some inspiration? Do you love Pinterest and rhetorical questions? Then check out our Pinterest board on Retail Website Design and Inspiration. And if you have more questions and design help, we’re here for you. Learn more about our new PayGoCart with WooCommerce right here! You can chat with us online, email us at consultant@paygopos.com or call a PayGo Consultant at 866-545-7047 ext. 1.

PayGo is a solution provider for independent retailers based in Rochester, Minnesota. Our primary focus is on point of sale / retail management software. We also offer a Merchant Account integration, a WooCommerce integration, Digital Marketing Services, and more.

PayGo Loves Pets (And their Supply Shops, Too)!

According to a highly scientific study that I made up yesterday that involved myself, my dog and over $100 of my hard-earned money spent on various treats and toys (only one of which he actually enjoys), 536% of people with pets will do anything to make them happy. It’s worth it to see my pup’s fuzzy, happy little face as he stuffs it full of high-quality organic beef marrow while perched on his special pillow, surrounded by a field of brightly-colored stuffed animals, squeaky toys and various treat-dispensing rubber things.

What I’m trying to say is, we pet people make it a hobby to spoil our little buddies.

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“No kidding.”

I’m not ashamed to admit that I play favorites with my pet supply stores. I know that the shop halfway across town is staffed by people who recognize me and know my dog’s name. They know what classes he might like and what food and treats he eats (although to be fair, it’s not hard to remember that my dog likes pretty much anything that tastes like something he might get in trouble for eating).

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“No regrets.”

It’s such a pleasant shopping experience that I’ll go out of my way to go there, instead of the big-box stores that are just a few blocks from my house.

The thing is, I know that it’s not some kind of pet supply shop voodoo that allows them to remember all of that information about me and my dog. (…or is it??) It’s just good record-keeping and marketing.

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And possibly also sacrificing a squeaky toy under the full moon while burning catnip and cedar hamster bedding.

Luckily, PayGo has you covered for all of your pet person tracking and marketing needs (bonfire not included). PayGo’s data capturing functions with Customer Entry make it easy to keep track of pets and their humans, from what food they like to who their best friends are, to what parties they may have crashed, and you can set up customer loyalty programs for those of us who have to come back and buy new squeaky, smelly, tasty, and light-uppy things on an almost weekly basis. You can also set up bundles and kits to sell themed toys of the month bundles, training tools, or food and treats in bulk for those of us who have pets that seemingly moonlight as competitive eaters.

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Fun fact: most of the incidents described in the Comments section of the Marketing tab occurred on the same day. Luckily, the bridesmaids loved him. The police, however, were less thrilled.

Want to show off your chops as a pet trainer? PayGo’s Calendar can schedule and keep track of all of your classes and events for you, whether you want to hold a new puppy class or underwater competitive dodgeball for cats (just because you haven’t tried it doesn’t mean it wouldn’t work).

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“Try it. I dare you.”

Have more questions about the powerful functionality of PayGo for your pet supply store? Then wander over to our Pet Store POS page!

Like what you see? Read about the Software. Try out the Demo. Have questions? You can chat with us online or call a PayGo Consultant at 866-545-7047 ext. 1.

PayGo is a solution provider for independent retailers based in Rochester, Minnesota. Our primary focus is on point of sale / retail management software. We also offer a Merchant Account integration, a WooCommerce integration, Digital Marketing Services, and more.

What’s popping up now? Pop-up shops!

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Who doesn’t love a food truck? Nobody, that’s who. And if anyone tells you differently, it’s just because they hate joy and sunshine and paper plates. But you know better. You know that there’s nothing more fun than taking the show on the road, meeting new people, finding new markets, and possibly solving mysteries in small towns all across America. And you want in on that action.

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Pictured: sweet, delicious freedom

But how do you fund your wild, weird and conveniently mess-free adventure if you are not currently in possession of a food truck? Easy! You start up your very own pop-up shop.

Pop-up shops are becoming an increasingly trendy and profitable way to offer your store up to new markets and new customers (preferably on a beach somewhere). The idea of packing up your store and hitting the road may be a bit daunting, but PayGo’s WebDirect Cloud-Based system makes it a snap to go out and sell wherever the road may take you (unless the road takes you to some sort of creepy abandoned mansion, in which case, your best bet is going to be a bunch of quirky mystery-solvers in a van).

Why should you try out a pop-up shop?

It’s a great way to test new markets. Have you been toying with the idea of adding a new niche or product line? Want to open another store, but you’re not sure about the location yet? A pop-up store is a good way to test the waters and see how well your new revenue stream will fare. And if the location you try doesn’t work, no worries! Just move on to the next spot.

It’s relatively inexpensive. You can create a pop-up store for the cost of prorated storefront rent, fees for a booth or tent at an event, or you can create your own “mobile store” in a camper, truck or trailer. The only limit is your imagination (well, your imagination and local ordinances, presumably).

A pop-up shop means you can bring your store directly to your customers. Increased mobility means that you can go where the crowds are, from community events and conventions to holiday bashes to tourist locations.

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Your new customer base

It’s a great way to go fishing for new customers. There are customers who don’t know how awesome your stores are yet. But you can fix that! With the pop-up shop and a little help from PayGo WebDirect, you can bring the store to them, and get their contact information so they’ll know where you are and what you’re selling all the time.

The numbers don’t lie. There’s a goldmine of information for you to tap into when you take your shop and PayGo WebDirect to new places. You can narrow down your product line to see what’s selling best, and you can concentrate on what times and places are best for sales. That data is going to prove invaluable for future decision-making about where your store is heading. As long it’s not heading back to that creepy mansion.

The temporary nature of pop-up shops can create a sense of urgency with your customers. If you’ll only be in a certain place for a certain time, customers are more likely to make their purchases now, rather than waiting for a sale or shopping online.

It’s excellent advertising for your online or brick-and-mortar shops. Think of a pop-up shop like a billboard, except that it’s actively generating revenue for your business.

It’s a good way to let your creativity shine. Because of the versatility and increased visibility of the small pop-up, you can get a bit wild and crazy with your visual merchandising. It’s a great way to catch some new eyes and new customers, so go all-out!

Need some pop-up inspiration? Check out our Pinterest page!

Ready to demo PayGo WebDirect? Click Here and select the WebDirect version of the demo. We do offer special pricing for pop-up shops. For accurate pricing information, please call our Sales Team at 866-545-7047 ext. 1 or email consultant@paygopos.com.

PayGo is a solution provider for independent retailers based in Rochester, Minnesota. Our primary focus is on point of sale / retail management software. We also offer a Merchant Account integration, a WooCommerce integration, Digital Marketing Services, and more.

PayGo Has Craft Retailer’s Stamp of Approval

Lee Kellogg is a natural teacher with a wealth of information gained from both experience and research.  In her store, Guadalupe’s Fun Rubber Stamps, she leads workshops on crafting with stamps and more. On her StampaFe YouTube Channel, she offers ideas on incorporating creativity into life and crafting how-to’s. For several years she has led workshops on how important it is for craft and hobby stores to have point of sale software at events like the Creativation Conference and Trade Show  put on by the Association for Creative Industries.  At 2017’s Creativation she taught “Quick Training Videos for Your Store” and “Introduction to Point of Sale Systems.”

In the video below, Lee Kellogg provides tips on handling inventory for the Craft and Hobby Association (now the Association for Creative Industries).

In addition to her store, she and Stephen Wust have been creating handmade rubber stamps in their Santa Fe, New Mexico studio since 2006 and selling them wholesale through their company, StampaFe Art Stamps. Their stamps are available at several independent retail locations throughout the United States, in Canada, and the United Kingdom.

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At Guadalupe’s Fun Rubber Stamps, Kellogg offers workshops on art journaling, mini books, tag art, card making, collage, and she sells a diverse selection of rubber stamps (including StampaFe’s, of course) and related crafting materials.

 

“63% of craft stores do not use point of sale systems,” Kellogg shared in a recent interview, citing a craft industry survey.  She believes that craft and hobby stores can benefit by having quality point of sale software. “No point of sale is 100% perfect for everybody. For crafting stores PayGo’s phenomenal, because it has all of the modules you need, it’s comprehensive, and it’s easy to use.”

How has Lee Kellogg been putting PayGo to work for her?

  • She has a 14 year history of her customers and what they’ve bought easily accessible in her PayGo software.
  • “I know, thanks to PayGo, that 80% of my customer base comes from 100 miles away.”
  • She can see who her top 100 customers are.  “We sent a thank you note with a $10 gift certificate out to them.”
  • “I operate on the theory that you should be turning over your inventory every 90 days. Sometimes during the summertime, every couple weeks I’m creating a P.O. every other week. I love your P.O. system.”

Do you own a craft, fabric, or quilt store? If you do, PayGo’s point of sale software can make running your store easy, so you can spend more time focusing on your customers and creating with them and less time on the daily to-do’s that can bog you down. Learn more about all of PayGo’s tools by clicking here.

You might also be interested in reading Design & Adorn Keeps Chaos Organized with a Little Help from PayGo.
 
PayGo is a solution provider for independent retailers based in Rochester, Minnesota. Our primary focus is on point of sale / retail management software. We also offer a Merchant Account integration, a WooCommerce integration, Digital Marketing Services, and more.