Everything-Proof your Business with These 5 Tips

The world is an uncertain place. At any moment and without any warning, something might come along and completely change your life for the better or for the worse. We try to predict the future, but despite what economists, psychics, and that one uncle who won’t stop forwarding you those weird chain emails say… we don’t really know what might happen five minutes from now, much less five years. All we do know is that it’s best to prepare for the worst and hope for the best.

How does that extend to your business? We can build emergency preparedness kits and plans for ourselves all day, but how can you disaster-proof your store? Check out these 5 tips on Everything-Proofing Your Business:

1. Always be Prepared

Contingency plans are wise to have. Contingency plans for your contingency plans are even wiser. What would you do if your income started drying up? Are there things you can cut from your inventory and your budget to keep afloat? What is carrying your business, and what would you do if that thing went away?

2. Find A Way to Cut Costs and Save Cash Now

This is pretty simple, but the best way to weather a recession is by keeping expenses low and savings high. Are there vendors that would give you a better deal? Do you need all of your employees to work full-time? Can you get rid of items that you don’t use much but still cost you upkeep, such as copiers or fax machines (which you can use at a Kinko’s or some other office-y postal-y place)?

3. Listen to your Customers

This can never be said enough, but pay attention to your customers. They want to keep shopping with you and they will tell you ways to improve your business, bring in new customers, and keep afloat. Consider scheduling meetings with some of your best customers to pick their brains.

4. Marketing is Everything

What’s the best way to get people into your store? Well, there are lots of ways. Top scientists have recently proven that the best way to get people interested in your store is to make them aware that it exists. You’ll never waste money on marketing, as it’s the best way to let people know how awesome you are.

It’s easy to talk about spending marketing money, but what if you’re reading this while in the midst of a worrying income-slump and there simply isn’t enough money for a solid ad campaign? First of all, hello, I’m sorry you’re having problems but you’ll be alright (and you look fabulous, by the way). You can do this on the cheap, by using guerilla marketing tactics such as giveaways, promotions, or social media ads.

5. Demonstrate your Value

Anyone can sell stuff, from kids with lemonade stands to your high school acquaintances with their handbag/energy drink/candle scheme on Facebook. Getting people to buy things is easy, because everyone needs stuff. Big box stores have the edge on you with their convenience and established brand awareness, but you have something that they don’t. Your service. When the going gets tough, the smart add value to their goods instead of cost. Can you offer services for your items? Can you hold workshops that teach people how to use your items? Customers who feel valued and taken care of will come back to you instead of seeking out your competitors. Best of all, they’ll tell their friends about it. Word of mouth is still the best advertising of all.

PayGo is a solution provider for independent retailers based in Rochester, Minnesota. Our primary focus is on point of sale / retail management software. We also offer a Merchant Account integration, a WooCommerce integration, Digital Marketing Services, and more.

Your Store’s Future Depends On Its Online Presence

The Future Arrived. Have you welcomed it?

Much like a tsunami or a tornado or an in-law, the future can’t be stopped. Retail is moving into cyberspace and in order to stay competitive, retailers are hopping online like cats in boxes. Being online isn’t enough though. You need an online presence that helps (and delights) your potential customers.

After all, having a website or a social media page is a basic expectation, your ticket to entry that shows you exist.  Real, relevant, and up-to-date information is what your customers want and they’ll shop with the retailer who gives it to them. They’ll be impressed (and woo’d) by the retailer that provides an omni-channel experience.

That’s Where We Come In

We make competing with the big kids on the block easy with PayGoCart. PayGoCart is PayGo’s integration with WooCommerce, the shopping cart solution that powers over 1/3 of all online stores. PayGoCart lets you add, remove, and change inventory in your PayGo point of sale software and have it show up in your online store. All without having to get up or stop eating (don’t think we don’t see you, working-break takers). It gives your potential customers the real, relevant, and up-to-date information they want.

We’ll Help You Do It Your Way

Do you have an existing website? No problem! Your new PayGoCart shop will link to your current site. We can even match some elements so your customers have a seamless shopping experience. Starting from scratch? Request the amount of help you’ll need. Our team can tailor its offering to your needs.

WooCommerce Has Plenty of Goodies

WooCommerce is pretty darn impressive on its own, but there’s more! WooCommerce has tons of extensions to improve your store functionality. Since WooCommerce works with WordPress, you have even more options to make your online shop work for you and your customers. When your shoppers love shopping your site, your online presence is lifted by search engines, because your website is being useful.

Please note: Given the vast amount of extensions created by developers across the world, it is not possible for PayGoCart to work with every single one of them out of the box. If there’s an extension that’s important to you, please ask your salesperson if it works with PayGo. We built our business on creating custom solutions for customers, so there’s a pretty good chance our developers can make what you want work, it may cost a bit more and take us a little more time.

Money and Time

Your Time is Valuable

You’ve got a full schedule. You’re superhero-ing all over your stores, putting out fires and saving townsfolk (we don’t know what your hobbies are). When are you going to fit in a new webpage? How are you going to manage your online presence? Well, you don’t have to! PayGo offers WooCommerce customization and content creation.

Now is the time. Do something mighty! Chat with us online, schedule a phone consultation, or drop us a line at consultant@paygopos.com with any questions you might have.

PayGo is a solution provider for independent retailers based in Rochester, Minnesota. Our primary focus is on point of sale / retail management software. We also offer a Merchant Account integration, a WooCommerce integration, Digital Marketing Services, and more.

Payment Integration; or, A Tragedy in Three Acts

You may think that payment integration isn’t that big of a deal, but picture this:

It’s a beautiful day. Birds singing, flowers blooming, cats throwing up on linoleum instead of carpet. You’ve been making great sales all week long, and today is gearing up to be your best sales day of the entire month. Even better, Monica is nearly over that nasty flu and is back at the register, so your workload lightened up today. You decide to take a long lunch on the patio. Maybe at that one place with the amazing pasta – you know the place. Life is good.

But in every life, a little rain must fall. And honey, here comes a monsoon.


Act 1

A customer appears. They’re new to town and they want what you’re selling. They pick out five or six of your wares and get ready to purchase. Unfortunately for you, your PayGo point of sale software isn’t integrated with your payment gateway. Monica has a sneezing fit as she’s entering in the payment amount to your card reader and she accidentally adds an extra zero on the end of the payment. She doesn’t catch it and neither does the customer, being enamored with your store and all. It goes unnoticed.

You get back from lunch feeling inspired and refreshed. You haven’t taken a vacation in years, and your sales have been amazing. So you decide, what the heck. You’ve earned it! You work hard and it’s time for a treat. You decide to go to Belize, because Jim just got back and he won’t stop going on and on about the fish and the sand and how, like, he just feels more at one with the world now that he’s traveled outside of the country. Within the space of an hour and a half, you’ve purchased tickets, hotel rooms, and one of those ridiculous floral shirts that everyone who goes to a beach on vacation is legally required to wear at least once so the locals can see you coming and jack up their prices, amirite? You send Jim a text just to rub it in his peeling, sunburned face that he’s not the only one who can go out and let loose and be insufferable for at least six months after the trip ends.

It’s unBeliz- ah, you know, it’s too easy. Never mind.

But then, the customer reappears.  They’ve caught the error and they’re not happy. After apologizing profusely, refunding the angry customer, and talking Monica down (she really is very, very sorry), you’re struck by a gut-wrenching realization: Your plane tickets just walked out the door.

Act 2

You run back to your office and start calculating like the wind, but there’s only one choice: cancel the trip or get your lights shut off. Since it’s rather difficult for customers to shop without lights (unless they’re cats, which has only happened a few times so you probably shouldn’t count on your store’s feline income). You call your travel agent, but you forgot to read the fine print: no refunds. This is why you need to stop hiring travel agents that set up shop in vans in parking lots (in your defense, there was a killer mural of a unicorn on the side of the van and everyone knows that unicorns are the most trustworthy of all the mythical creatures). It’s too late for regret now. You’ve gotta ditch that vacation.

This is one of those times where it’s socially acceptable for an adult to cry, so go ahead.

You decide to post the tickets and reservations on Craigslist. After all, not everyone on Craigslist is creepy, right?


After at least two dozen emails, only one of which was about the actual post (and three that were trying to get you to wire money to incarcerated Nigerian princes), you give up. You know what you have to do now, even if you won’t like it.

You call Jim.

Act 3

In the end, you end up selling your vacation to Jim for less than half of what you paid. You’re able to pay for electricity, but just barely. You have to cancel all of your pending  purchase orders to pay for it.

Without purchase orders, your store becomes a little…threadbare. Your customers drop off. You see cobwebs piling up on your merchandise. You have to mark your prices way down. Judging from the ethereal wailing you’ve started hearing at night, you think a ghost may have moved in. Your store develops an unfortunate reputation as “that one haunted place with no stuff and a sad owner who could stand to go to the beach, they’re just so pale.” Meanwhile, your Facebook and Instagram feeds are clogged with Jim’s holiday pictures (that jerk got to pet a monkey. That should have been your monkey!)

You would have called him “Funky”…

You know that you have to change your business plan in order to make it through this. You decide to split the shop in half and lease out the spare area to a pet groomer.

Exactly fifteen minutes into Sudz 4 YR Budz’s grand opening, you discover that you are extremely allergic to dogs. Your shop is now known as “that one haunted place with the groomers and the owner who can’t stop sneezing.” Hey, no one said that reputations have to be particularly clever. Sudz 4 YR Budz, however, is doing quite well. They steal most of your employees, including Monica, who is now head of cat blow-drying (not cool, Monica!). They orchestrate a (literal) hostile takeover of the shop by using puppies as a distraction while they change the locks.

They’re nature’s perfect criminal accomplice.

Now you’re locked out. But the shop’s still yours, darn it – and who are they to kick you out? You’re angry. So you throw a trashcan through the window, like any normal, rational person would do.

Unfortunately, there was a cop behind you. Now you’re in jail for defacing public property and littering. To add insult to injury, now you smell like trash, puppy shampoo, and defeat.

The moral of the story is: It’s far easier to integrate your payment system with your PayGo point of sale software than it is to throw a trashcan through a window.

PayGo is a solution provider for independent retailers based in Rochester, Minnesota. Our primary focus is on point of sale / retail management software. We also offer a Merchant Account integration, a WooCommerce integration, Digital Marketing Services, and more.

Be Ready for 2018 (and Beyond!) With These Retail Trends

Holy cats, we have now officially passed the halfway mark for 2017! Unlike myself (who has wasted the year on poor dietary decisions and too many video games), I’m sure your 2017 has been filled with productivity, sales, and other shop-y goodness. As my birthday keeps reminding me, time only moves in one direction, so it’s time to look to the future. And what, you might ask, does the future hold? Well, although it looks like our jetpacks are on hold indefinitely (promises were made, science), we at least have a pretty good idea of what’s coming up next in the world of retail.

Man Meets Machine

Big trends we’ll keep seeing more of include the increased usage of VR (virtual reality), AR (augmented reality), and voice assist. Programs like Pokemon Go helped to normalize VR and AR in a big way. Online connectivity has started turning our appliances and electronics into “smart” devices and products like Amazon’s Echo will make our entire lives intertwined with our technology. So what does that mean for you?

For one, it means that revamping your store just got a whole lot easier. Imagine being able to scan your entire shop and add, subtract or move your store around with a few taps or clicks. No strained backs, second guessing or workman’s comp needed. Increased connectivity also means you can open your store up to brand new markets all over the globe by letting them virtually wander through your aisles or test-drive your wares. There are VR startups dedicated to making all aspects of your stores available to any shopper with an internet connection and some time to kill.

Mobility is Key

Shopping on a phone or tablet is big business, with predictions saying that mobile commerce could contribute up to $250 billion to the economy by 2020. Everyone loves shopping while waiting for the bus or hiding from their boss under their desk (not that I would know anything about that…). Formatting your site for mobile shoppers could make or break your online store, as well as your entire business model.

Bespoke: More Than Just a Fancy Word

One of the beautiful things about our brave new economy is the ability to get nearly anything you want, in any way that you want. Consumers know that it’s their market, and they will increasingly demand products that can be customized just for them. Sites like eShakti have wholeheartedly embraced this trend and made it work to their benefit by specializing in allowing their shoppers to easily select and purchase items that are made to their exact specifications.

Customer Experience is More Important than Ever

We’ve talked a lot about online stuff, but what about your brick and mortar stores? With physical storefronts going the way of the velociraptor (which, if I remember biology correctly, means that your shop will turn into some kind of ornery chicken in a few million years), if you want to keep your shoppers putting on real clothes and walking with their legs or some similar means of locomotion into your store, you need to provide an experience that they won’t get online. This means your store has to work with your customers as much as it works for them. Things like stellar customer service, assisted shopping and a two-way channel of communication between yourself and the people who buy your stuff have become vital to the survival of your business.

PayGo is a solution provider for independent retailers based in Rochester, Minnesota. Our primary focus is on point of sale / retail management software. We also offer a Merchant Account integration, a WooCommerce integration, Digital Marketing Services, and more.

Make a Splash at Your Next Trade Show With These Tips!

A few times a year, tradesfolk and craftspeople climb out of their workshops and offices, turn their faces to the too-often unseen sunshine, and head like a migrating cloud of quirky but perpetually stressed-out butterflies to the gatherings of their people and potential clients, known by mere mortals as “trade shows.” Ah, trade shows, with their miles of cardboard signage and wire grid displays, enormous crowds that ebb and flow like particularly noisy and heavily branded tides, permanently-grinning salespeople who could really use a chair and a break, and the overwhelming smell of a cookie vendor that no one can ever seem to find. They can seem overwhelming, especially if it’s your first time exhibiting in one. But fear not, for we have tips!


Get people excited about your booth! Let everyone on social media know where you’re going to be and when, and be sure to tell all of your customers and friends about it as well. Send out mailers, make posters, or send out the word via carrier pigeon and singing telegram. This is your party, so make sure you have some friendly faces there!

Location is Key

Getting a booth space that is close to where the action is can make or break a convention weekend. You want to look for spots on main aisles, corners or row ends, and near (but not right on top of) entrances, bathrooms and food courts. Be where the people are.

Make a Good First Impression

In such a hectic, jam-packed event like a trade show or convention, it’s important to make sure your best side is presented at all times in order to be noticed. Make sure your booth is bright, clean and inviting. Put your big sellers front and center, as well as your most eye-catching inventory. And don’t be modest – if you have any awards or accolades, show them off! You’re here for business. Make sure the attendees know it.

And while visual impressions are important, don’t forget about your staff. Friendly, approachable and well-informed staff (in uniform, if applicable) are the backbone of your store, and showcasing your amazing talent is just as important at a show, if not more so.

Be Interactive

Does your store do classes or events? Do you make neat things? Then show off! Everyone loves a show, so put on a good one and you’ll get the traffic you’re looking for.

Bring a Friend (or Three)

We are, by and large, a herd society. We like to be where people are and do what other people are doing. Having some friends or family milling around (with purpose, naturally) near your booth can show to other attendees that you’ve got a busy and thriving business, and people will respond to that.


It is a truth universally acknowledged that people love free stuff. It doesn’t even really matter what – be it pens, lanyards or decorative tea cozies – people will want it if they don’t have to pay for it. If you can get some branded stuff (or better yet, snacks!) out into the general public, it can do a lot to improve your brand awareness.

Similarly, you could try doing a giveaway or drawing. It’s a great way for people to get interested in your business, with the added bonus of registration names and email addresses for your mailing lists!

Be Friendly and Observant

If this is your first show, be sure to be nice to your neighbors. They may be old pros with tips that even I, with my infinite wisdom and the vast reaches of Google, didn’t know about. They may know lots of good information about the particular venue or any other nearby shows, so it’s always beneficial to strike up a friendship or two (and it’s just good manners).

Follow Up Soon

During the shows, offers and websites and information are being thrown between vendors and attendees left and right, so don’t forget to follow up on any big prospects you might have gotten. And sooner is better; the longer you wait, the more your contact might have forgotten about you. It’s recommended to go standard first date rules: wait 1-3 days to reach out and follow up.

Want more inspiration for your next show or expo? Check out our Pinterest page!

PayGo is a solution provider for independent retailers based in Rochester, Minnesota. Our primary focus is on point of sale / retail management software. We also offer a Merchant Account integration, a WooCommerce integration, Digital Marketing Services, and more.

Marketing Monday: Make Instagram Work for You With These 6 Hacks!

Everyone is on Instagram. Your kids and grandkids are. Your old high school teacher is. Even your dog trainer’s cousin’s niece’s first boyfriend’s dentist’s college roommate is.  It’s considered to be one of the fastest-growing social platforms in the world, with over 500 million monthly users and over 40 billion images shared so far (with an average of 95 million photos shared PER DAY). So why aren’t you using it to build your business? “Because I don’t know how!” You may be shouting at your screen if you’re the melodramatic type and (hopefully) not in public. Well, that’s why we’re here!

1. Put your brand front-and-center

You want to make sure you can be easily found. Keep your username as close to your store name as possible and make sure your bio clearly states who you are. Post lots of pictures of your store and your stock, or anything else that will make you readily identifiable to your customers.

2. Be social

Linking, liking, geotagging (showing others where you are) and commenting on other users and posts can increase your visibility. You can also “mention” others, be it employees, customers, or other companies, by using @(username). Just like SEO, backlinks and high online visibility do a lot to bring in more customers.

3. Make it lovely

People love pretty things, right? And here’s a happy coincidence, you sell many beautiful things! So make sure all of your images and videos are high-resolution with good lighting, and really showcase who you are and what you do. Let people see how gorgeous your store, your stock and your staff is!

4. Work your hashtags

Hashtags (which is fancy talk for keywords with a pound sign) were created in order to make images and posts more searchable, and not just an excuse for teenagers to confuse their parents. It’s a good rule to use 3-4 relevant hashtags per image, and bonus points if you search to see what types of hashtags are trending at the time and work them into your post.

5. Show off your fun and creative side

Developing a brand is about more than just your products. Yes, people come for your stuff, but they stay for your atmosphere. Do you have fun employees? Post about them! What about your in-store contests? Upcoming brand ideas? G-rated (or not, depending on your vibe) limericks? Let your shoppers know!

6. Involve your customers in the experience

People (especially Millennials) like to see real-world applications and testimonials from other shoppers. So show off a little! Encourage your customers to post images of themselves with your products, because everybody loves that personal touch.

Want more social media tips? Check out Social Media 101!

PayGo is a solution provider for independent retailers based in Rochester, Minnesota. Our primary focus is on point of sale / retail management software. We also offer a Merchant Account integration, a WooCommerce integration, Digital Marketing Services, and more.

Things to Know About Your New WooCommerce Site

So you’ve decided to join the online marketplace! Welcome, you smart businessperson, you. And luckily for you, PayGo has teamed up with WooCommerce for your online shopping cart solution. And if you don’t know a whole lot about WooCommerce, that’s okay (because we totally knew everything about it and didn’t have to google it like mad after the introduction meeting, that’s for darn sure… and that’s our story and we’re sticking to it). So here are some things to know about your WooCommerce site!

It’s Free

One of the greatest things about WooCommerce is that it’s open source, which means that you don’t have to license anything and it’s free to use. Installation of the storefront is simple, too (but if you don’t want to mess with it, PayGo can help). This also means that any information that you upload belongs to you, and not some other hosting company.

It Has Lots of Extensions

We’ve covered this before, but it bears repeating: WooCommerce has a ton of business-type extensions that will help you keep your store organized and moving like a well-oiled river (I may have mixed a metaphor there, but you know what I mean). Check them out!

It Also Works with WordPress (And Their Extensions)

It only makes sense that the most popular open source site builder would team up with an open source shopping cart. Why is that so great, you may ask? Because WordPress’s thousands of extensions will work with WooCommerce, too!

WooCommerce Works Right Out of the Box

Your WooCommerce site page comes pre-loaded with a ton of stuff you need. It has built-in payment gateways such as PayPal, BACS and cash on delivery (and if you want more, like Amazon Pay, you can easily add them). It also has the ability to calculate your shipping costs, tax rates, and online stock numbers and availability.

Want more information? Check out WooCommerce’s Core Features page! And if you’re ready to get started, you can chat with us online, email us at consultant@paygopos.com or call a PayGo Consultant at 866-545-7047 ext. 1.

PayGo is a solution provider for independent retailers based in Rochester, Minnesota. Our primary focus is on point of sale / retail management software. We also offer a Merchant Account integration, a WooCommerce integration, Digital Marketing Services, and more.

13 Things That Only Crafters Understand

We’re just a bit different.

1. We see the potential in everything.

There’s no such thing as junk. There are only projects waiting for inspiration.

2. Things don’t always work out as planned.

But sometimes, they work out better than we planned.

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3. The smell of a craft store is practically a drug.

It’s what heaven must smell like…

via someecards

4. No one really understands what we do.

It’s because we do everything, TBH.

5. Sometimes it requires a bit of deception.

Worth it.


6. It’s a great stress reliever.


7. We tend to hurt ourselves a lot.

It’s all part of the process.

8. Glitter has become a part of daily life.

It’s everywhere. It’s on our faces and under our fingernails and occasionally in our food.

9. Pinterest has stolen way too much of our time.

I can neither confirm nor deny that I’ve spent entire weekends at the bottom of a Pinterest hole.


10. There’s never enough time in the day (or week, or year).

Join the Queen & Co Facebook page for lots of fun scrapbook jokes, craft jokes, rubber stamp jokes and DIY jokes. We celebrate the funny side of crafting!

11. Our homes are littered with half-finished projects.

I’ll finish them one day… maybe…

12. There’s never enough space.

You can craft or you can have extra room, but you cannot have both.

Image result for memes crafts

13. Every moment we aren’t crafting feels like a waste.

And remember…

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pssst… want more like this? Check out our Pinterest page!
PayGo is a solution provider for independent retailers based in Rochester, Minnesota. Our primary focus is on point of sale / retail management software. We also offer a Merchant Account integration, a WooCommerce integration, Digital Marketing Services, and more.

You Need These (FREE!) WooCommerce Extensions For Your Site. Here’s Why:

By now, you probably know all about PayGo’s integration with WooCommerce. And you’ve heard all about how great and easy working with WooCommerce is, and how PayGo can even help with setting it up for you. But just like peanut butter needs chocolate and French fries need malt vinegar (I apologize for nothing!), WooCommerce needs extensions. Oh sure, they work fine without, but that extra zing makes things… better. With that in mind, here are some excellent (and free!) WooCommerce extensions that will make your site a bit more delicious.

What I’m trying to say is, free extensions are nearly as good as fries.

Payment Gateways

Popular Extensions: Pay with AmazonStripe for WooCommerce

These extensions allow your customers to pay through their existing accounts on other big-name sites. The main advantage here is that your customers already trust these other sites with their payment information, and since their info is already probably saved with their account, no one has to get up and walk all the way across the room to get their card out of their wallet (an action that has killed entirely too many online sales in my home). But where is PayPal, you may ask? Well, it’s built in!

International Shoppers

Popular Extensions: WooCommerce Currency Switcher, WooCommerce Multilingual, WooCommerce EU VAT Compliance, Weight/Country Shipping for WooCommerce

No one wants to be excluded, and that includes your shoppers. These extensions accommodate your international customers by giving them the ability to translate your site to their language or pay easily with their own national currency. And then when they’re done, you can easily figure out VAT and shipping costs to their country!

Site Appearance

Popular Extensions: WooCommerce Product Slider, WooCommerce Smart Sale BadgeYITH WooCommerce Zoom Manager

These extensions improve the functionality of your site for your users. the WooCommerce Product Slider adds the ability for your customers to scroll horizontally through your products (kind of like an image carousel), the Smart Sale badge shows your customers how much of a deal they’re getting and the Zoom Manager allows your shoppers to zoom in on your product images.

Behind the Scenes

Popular Extensions: WooCommerce Customizer, Google Analytics, Jetpack

Last but not least, WooCommerce has tons of extensions that’ll make your job much easier. From SEO help to customizability, there’s nothing that these extensions can’t tackle for you.

Want even more free plugins to peruse? Check out WooCommerce’s Free Extensions page!

PayGo is a solution provider for independent retailers based in Rochester, Minnesota. Our primary focus is on point of sale / retail management software. We also offer a Merchant Account integration, a WooCommerce integration, Digital Marketing Services, and more.

Are You Missing Out On Big Business Because of Poor Data Mining?

You may know your customers pretty well. Maybe your kids go to school with their kids, maybe you live next door to some of them, or maybe they’re on your synchronized skydiving team. You probably feel like you have a pretty good bead on what they’re looking for, in your store and elsewhere.

…or do you?

*dramatic sting*

The thing is, your customers may be giving you tons of important information every day that you aren’t utilizing. Every person who walks into your store or buys something from your site is telling you things that you need to know about keeping your business thriving. It’s just a matter of figuring out what information you’re looking for, and how to get it, and that “what and how” is through data mining.

No canaries needed!

Basket Analysis

The place to start your mining is through basket analysis. This does exactly what it says on the box; meaning, you take a look at what your customers are buying and draw conclusions from it. This may seem pretty obvious, but there are a lot of things that basket analysis can tell you that you may not have thought about.

Sometimes there are patterns emerging that you may not have noticed – for instance, are your customers buying certain products together? Are they buying a certain item more at different times of day or seasons of the year? What are customers coming back to buy consistently, and how can you use that information to track what kinds of complimentary items that they might want to buy as well? There could be an untapped market niche there that you haven’t thought about filling. Basket analysis can also show you when customers seem to be cooling on your wares, and that information can lead you to figuring out what you need to do to retain flagging shoppers.

So how might you find this information? Through reports! PayGo’s Reports feature contains an almost dizzying array of information about sales in your store, where you can search by any kind of parameters your heart may desire.


Shopper Demographics

This is a pretty basic one, but there may be more information there than you know. People love to talk about themselves, so something as basic as a customer survey could end up being a goldmine for your business. It’s always important to know things like your clientele’s general age, interests and so forth, but don’t be afraid to be direct. Your customers want you to succeed, and they may have some great ideas about inventory, as well as any directions your shop can go in. You could do an in-store survey as well as a survey on your social media sites or via e-mail campaigns.

There’s more than just surveys, though. Your customers give you and your employees lots of important information about themselves and their shopping habits while they’re in your store. PayGo’s Customer Entry System (CRM) was built so you have a place to record all of that information, along with your customer’s email address, phone numbers and any other information that might be important for marketing, inventory or customer outreach purposes.

Case Studies

Case studies may seem like the sort of thing that only big businesses use, but they’re important for businesses of all sizes. Simply put, a case study takes a typical shopper/user/demographic and asks them detailed questions pertaining to your store. For instance, if you wanted to expand into a new product line, you could do a case study on a few typical customers and ask about what kinds of things they would like to see in any store, where they typically do their shopping, what kind of price points they would like to see, and so on.

PayGo is a solution provider for independent retailers based in Rochester, Minnesota. Our primary focus is on point of sale / retail management software. We also offer a Merchant Account integration, a WooCommerce integration, Digital Marketing Services, and more.