Last Chance! Authorize.net is turning off their integration method! And no, we’re not crying wolf.

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We received word that Authorize.net is officially turning off their integration method that we use to connect with them on May 31st. You should have received an email from them stating this as well. Once Authorize.net deactivates this integration method, you will not be able to process credit cards unless you are using our go-forward gateway solution, Paygistix.

This is not the first time they’ve announced that the integration will turn off. They have said this twice in the past year and extended the deadline in both cases. Given that this is the 3rd time we’ve relayed the announcement regarding Auth.net, it’s understandable that some may believe the deadline will be extended again. We had the same skepticism, so we called Authorize.net directly for more information. They told us the deadline for deactivating the gateway (May 31st, 2017) is firm and will not be moved back this time. They have removed this integration from their developer testing sites, which is usually the precursor to removing the integration method completely.

Get signed up with Paygistix now to avoid an interruption of service.

As we’ve announced in the past, we made the decision to use the Paygistix gateway as our go-forward solution, because it provides our clients the ability to process EMV transactions, adds significant data security protections to your business, has signature capture devices, etc.

If you are a merchant using Auth.net for your retail PayGo processing, please contact Payment Logistics ASAP to get setup with their Paygistix Gateway. There’s no additional charge for the gateway (saving hundreds per year) and you’ll be eligible for PayGo Blue Membership (saving you even more per year). You can reach Payment Logistics at 888.572.9564 x1423 or sales@paymentlogistics.com
Please note, we have absolutely no control over this change – it is coming 100% from Authorize.net and we are just relaying the information to you, so that you can avoid interruptions of service.

Thank you for being a PayGo customer!

Are your customers abandoning their online shopping carts? Not when you use these tips!

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I have a confession: I’m an online window shopper.

I spend hours combing seller’s websites, stocking my cart and doing feverish budgeting calculations that would make NASA stand up and applaud.  But when the time comes to actually buy the items that I just spent an hour imagining in my home, my closet, and my driveway…

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I’m just a girl with a dream.

…I close my browser and walk away, sighing longingly about the dress or desk chair or limited edition Captain Kirk action figure with kung-fu grip, and six previously unreleased punk rock covers (don’t judge) that could have been mine.

It’s called the Abandoned Cart, and I’m not the only one leaving them scattered throughout the World Wide Web-osphere. It’s estimated that about 70% of shoppers will stock up their carts and then drift away into the void, never to return. There are a lot of reasons that people abandon their carts, from budget conflicts to lack of time to court orders.

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“Street legal,” “public nuisance” and “wanton destruction of property” are subjective terms, really.

But there are ways to get those shoppers back!

The best way to recover a customer is to keep your store on their radar. That can be done many ways, including: pop-up ads on your website, messages in bottles, through social media with targeted ads, by sending customers singing telegrams, or through texts and even phone calls in extreme cases. But by far, the most popular and effective way to reach out is through emails. Luckily, there are tons of website plugins for most hosting and shopping cart sites (including WooCommerce, which is our awesome new shopping cart integration) that will contact your flighty shoppers and gently persuade them to finish their order.

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And if that doesn’t work, send in the hounds.

But what should you include in your targeted emails, pop-ups and/or carrier pigeon text?

Well, first, you want to contact your online window shopper within 24 hours of the cart being abandoned to catch him or her while it’s still fresh in your online window shopper’s mind. It’s best to be friendly and gentle, because we online window shoppers are a touchy bunch. And don’t forget, great content is key (and if that’s not your strong point, don’t worry, because we do that too!) . Great content captures your customer’s attention in a fun and engaging way without being too aggressive. And it never hurts to add an eye-catching picture or two to draw your customer back in and remind them of what they could still have.

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Not that we would ever do something like that.

It can also help to create a sense of urgency in your customers. Using phrases like, “this is the last in your size!” or “(customer name), we’re only holding your cart for x amount of days, so act soon!” are excellent ways to lure your customers back and complete those sales.

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Like this, but online.

Need more ideas? Check out our Pinterest page!

Are you ready to start raking in that sweet online cash, but not sure where to start with your site? Or do you just want to see how awesome PayGo and PayGoCart are for yourself (and they are pretty awesome)? Give us a call or drop us a line at 866-545-7047 ext. 1, or send us an email at consultant@paygopos.com.

Woohoo! PayGoCart with WooCommerce is here!

Arguably one of the best things about the Internet is that it gives us the ability to shop for anything in the world, from anywhere in the world, and all without having to leave the house, put on pants, or speak to a real person. These days, it seems as though every shop is expected to have a website with an online store for people like myself, who find outside to be a bit too… outside-y.

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Sweet, cozy introversion.

Naturally, we want to do everything we can to make sure you can get in on that big ‘Net money, and with a minimal amount of effort on your part (that’s, like, 90% of what we do here). So we’ve painstakingly done software magic (well, not me personally, but I did look on with interest, and I asked a few questions. Some of them were even relevant!) to your PayGo software, to make taking your shop into cyberspace the easiest thing you’ll do today.

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So, not like this.

There were meetings, there were bugs, and there was even an interpretive dance number that went better than you’d expect, I must admit. But we worked everything out, and now we bring you:

PayGoCart with WooCommerce!

We’ve integrated with WooCommerce, one of the most popular eCommerce platforms available, to integrate with your system and bring your shop online quickly and conveniently. WooCommerce is an open-source (read: free) shopping cart solution. WooCommerce allows you to customize your customer experience in all kinds of exciting new ways, and it makes it easy to accept all kinds of different payments from credit cards to cash on delivery. And when you’ve got your site all fancy, PayGo allows you to add inventory, pictures, and departments to your website, all in the time it would take to make a cup of coffee.

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Or faster, depending on your methods.

PayGo + WooCommerce is the eCommerce solution that works for everyone, from you to your customers to your aunt Lilith (she just wants you to be happy, you know? And maybe for you to call a bit more often, you know how she worries).

Have you been on the fence about taking your shop online? Do you need some inspiration? Do you love Pinterest and rhetorical questions? Then check out our Pinterest board on Retail Website Design and Inspiration. And if you have more questions and design help, we’re here for you. Learn more about our new PayGoCart with WooCommerce right here! You can chat with us online, email us at consultant@paygopos.com or call a PayGo Consultant at 866-545-7047 ext. 1.

PayGo Loves Pets (And their Supply Shops, Too)!

According to a highly scientific study that I made up yesterday that involved myself, my dog and over $100 of my hard-earned money spent on various treats and toys (only one of which he actually enjoys), 536% of people with pets will do anything to make them happy. It’s worth it to see my pup’s fuzzy, happy little face as he stuffs it full of high-quality organic beef marrow while perched on his special pillow, surrounded by a field of brightly-colored stuffed animals, squeaky toys and various treat-dispensing rubber things.

What I’m trying to say is, we pet people make it a hobby to spoil our little buddies.

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“No kidding.”

I’m not ashamed to admit that I play favorites with my pet supply stores. I know that the shop halfway across town is staffed by people who recognize me and know my dog’s name. They know what classes he might like and what food and treats he eats (although to be fair, it’s not hard to remember that my dog likes pretty much anything that tastes like something he might get in trouble for eating).

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“No regrets.”

It’s such a pleasant shopping experience that I’ll go out of my way to go there, instead of the big-box stores that are just a few blocks from my house.

The thing is, I know that it’s not some kind of pet supply shop voodoo that allows them to remember all of that information about me and my dog. (…or is it??) It’s just good record-keeping and marketing.

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And possibly also sacrificing a squeaky toy under the full moon while burning catnip and cedar hamster bedding.

Luckily, PayGo has you covered for all of your pet person tracking and marketing needs (bonfire not included). PayGo’s data capturing functions with Customer Entry make it easy to keep track of pets and their humans, from what food they like to who their best friends are, to what parties they may have crashed, and you can set up customer loyalty programs for those of us who have to come back and buy new squeaky, smelly, tasty, and light-uppy things on an almost weekly basis. You can also set up bundles and kits to sell themed toys of the month bundles, training tools, or food and treats in bulk for those of us who have pets that seemingly moonlight as competitive eaters.

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Fun fact: most of the incidents described in the Comments section of the Marketing tab occurred on the same day. Luckily, the bridesmaids loved him. The police, however, were less thrilled.

Want to show off your chops as a pet trainer? PayGo’s Calendar can schedule and keep track of all of your classes and events for you, whether you want to hold a new puppy class or underwater competitive dodgeball for cats (just because you haven’t tried it doesn’t mean it wouldn’t work).

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“Try it. I dare you.”

Have more questions about the powerful functionality of PayGo for your pet supply store? Then wander over to our Pet Store POS page!

Like what you see? Read about the Software. Try out the Demo. Have questions? You can chat with us online or call a PayGo Consultant at 866-545-7047 ext. 1.

What’s popping up now? Pop-up shops!

            

                   

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Who doesn’t love a food truck? Nobody, that’s who. And if anyone tells you differently, it’s just because they hate joy and sunshine and paper plates. But you know better. You know that there’s nothing more fun than taking the show on the road, meeting new people, finding new markets, and possibly solving mysteries in small towns all across America. And you want in on that action.

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Pictured: sweet, delicious freedom

But how do you fund your wild, weird and conveniently mess-free adventure if you are not currently in possession of a food truck? Easy! You start up your very own pop-up shop.

Pop-up shops are becoming an increasingly trendy and profitable way to offer your store up to new markets and new customers (preferably on a beach somewhere). The idea of packing up your store and hitting the road may be a bit daunting, but PayGo’s WebDirect Cloud-Based system makes it a snap to go out and sell wherever the road may take you (unless the road takes you to some sort of creepy abandoned mansion, in which case, your best bet is going to be a bunch of quirky mystery-solvers in a van).

Why should you try out a pop-up shop?

It’s a great way to test new markets. Have you been toying with the idea of adding a new niche or product line? Want to open another store, but you’re not sure about the location yet? A pop-up store is a good way to test the waters and see how well your new revenue stream will fare. And if the location you try doesn’t work, no worries! Just move on to the next spot.

It’s relatively inexpensive. You can create a pop-up store for the cost of prorated storefront rent, fees for a booth or tent at an event, or you can create your own “mobile store” in a camper, truck or trailer. The only limit is your imagination (well, your imagination and local ordinances, presumably).

A pop-up shop means you can bring your store directly to your customers. Increased mobility means that you can go where the crowds are, from community events and conventions to holiday bashes to tourist locations.

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Your new customer base

It’s a great way to go fishing for new customers. There are customers who don’t know how awesome your stores are yet. But you can fix that! With the pop-up shop and a little help from PayGo WebDirect, you can bring the store to them, and get their contact information so they’ll know where you are and what you’re selling all the time.

The numbers don’t lie. There’s a goldmine of information for you to tap into when you take your shop and PayGo WebDirect to new places. You can narrow down your product line to see what’s selling best, and you can concentrate on what times and places are best for sales. That data is going to prove invaluable for future decision-making about where your store is heading. As long it’s not heading back to that creepy mansion.

The temporary nature of pop-up shops can create a sense of urgency with your customers. If you’ll only be in a certain place for a certain time, customers are more likely to make their purchases now, rather than waiting for a sale or shopping online.

It’s excellent advertising for your online or brick-and-mortar shops. Think of a pop-up shop like a billboard, except that it’s actively generating revenue for your business.

It’s a good way to let your creativity shine. Because of the versatility and increased visibility of the small pop-up, you can get a bit wild and crazy with your visual merchandising. It’s a great way to catch some new eyes and new customers, so go all-out!

Need some pop-up inspiration? Check out our Pinterest page!

Ready to demo PayGo WebDirect? Click Here and select the WebDirect version of the demo. We do offer special pricing for pop-up shops. For accurate pricing information, please call our Sales Team at 866-545-7047 ext. 1 or email consultant@paygopos.com.

PayGo Has Craft Retailer’s Stamp of Approval

Lee Kellogg is a natural teacher with a wealth of information gained from both experience and research.  In her store, Guadalupe’s Fun Rubber Stamps, she leads workshops on crafting with stamps and more. On her StampaFe YouTube Channel, she offers ideas on incorporating creativity into life and crafting how-to’s. For several years she has led workshops on how important it is for craft and hobby stores to have point of sale software at events like the Creativation Conference and Trade Show  put on by the Association for Creative Industries.  At 2017’s Creativation she taught “Quick Training Videos for Your Store” and “Introduction to Point of Sale Systems.”

In the video below, Lee Kellogg provides tips on handling inventory for the Craft and Hobby Association (now the Association for Creative Industries).

In addition to her store, she and Stephen Wust have been creating handmade rubber stamps in their Santa Fe, New Mexico studio since 2006 and selling them wholesale through their company, StampaFe Art Stamps. Their stamps are available at several independent retail locations throughout the United States, in Canada, and the United Kingdom.

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At Guadalupe’s Fun Rubber Stamps, Kellogg offers workshops on art journaling, mini books, tag art, card making, collage, and she sells a diverse selection of rubber stamps (including StampaFe’s, of course) and related crafting materials.

 

“63% of craft stores do not use point of sale systems,” Kellogg shared in a recent interview, citing a craft industry survey.  She believes that craft and hobby stores can benefit by having quality point of sale software. “No point of sale is 100% perfect for everybody. For crafting stores PayGo’s phenomenal, because it has all of the modules you need, it’s comprehensive, and it’s easy to use.”

How has Lee Kellogg been putting PayGo to work for her?

  • She has a 14 year history of her customers and what they’ve bought easily accessible in her PayGo software.
  • “I know, thanks to PayGo, that 80% of my customer base comes from 100 miles away.”
  • She can see who her top 100 customers are.  “We sent a thank you note with a $10 gift certificate out to them.”
  • “I operate on the theory that you should be turning over your inventory every 90 days. Sometimes during the summertime, every couple weeks I’m creating a P.O. every other week. I love your P.O. system.”

 
Do you own a craft, fabric, or quilt store? If you do, PayGo’s point of sale software can make running your store easy, so you can spend more time focusing on your customers and creating with them and less time on the daily to-do’s that can bog you down. Learn more about all of PayGo’s tools by clicking here.

Meet Jess! She’s Just Joined PayGo!

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Meet Jess Axelson!

We are excited to announce that Jess has joined Team PayGo to head up our Knowledgebase project and assist PayGo customers with marketing efforts.

Jess is multi-talented. She has a degree in Industrial Design, experience working in the retail sector, and is a writer of both fiction and non-fiction. Her publishing credits include the Minneapolis Star Tribune and The Huffington Post. She is so into details that she has created her own nonpartisan blog about bills in Congress.

For fun, Jess paints. Some of her works are on display in local galleries.

“I love small businesses!”  Jess shops local at Tangerine Gifts in Rochester, MN and Crossings at Carnegie in Zumbrota, MN. “I love being on the PayGo team because I’ve seen a level of dedication to both the software and the service that has, in my years of experience on the other side of the checkout stand, completely outpaced a lot of its competitors.  In addition, the people that run this company are talented, driven, and a ton of fun to be around.”

That’s right. She is so a keeper!

Just in Time! PayGo Upgrades Its Physical Inventory Tool. Welcome FancyFree 5.5

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It’s been a wonderful, hectic, holiday season. Hopefully one full of cheer for you and yours. In just a few days, it will be time to do inventory. Several of our customers have taken advantage of our Physical Inventory Hands-On Help. If you think you may need some assistance, we do have a couple of time-slots available ($229).

Our development team just completed an update to FancyFree, a physical inventory tool that can help you oodles now and all the year round. With it you can Save Money, Make Time, and Increase Accuracy with our Spreadsheet-Free solution: FancyFree! It frees you up from your desk to make doing physical-inventory a breeze:

Turn your iPhone or iPad into a physical inventory-managing machine with PayGo’s FancyFree App. With it you can check-in, search, view, and adjust your store’s inventory. Its simplicity turns inventory into a FancyFree task. For a full overview of FancyFree, click here.

FancyFree’s handiest end-of-year physical inventory counting feature is Scan & Count.

Scan & Count Inventory


PayGo FancyFree 5.5 Scan and Count Screen

Scan and Count. It really is that easy. Scan the barcode or search any item in your inventory. You’ll then be prompted to enter a number. Once the number is entered, press done. Scan. Count. Enter a number. Press Done. Repeat. Count the same item in multiple locations and multiple items in the same location. FancyFree is flexible like that.

FancyFree is just $199! If you’ve purchased Physical Inventory Hands-On Help ($229) or if you have an earlier version of FancyFree, you can purchase FancyFree 5.5 for $49. Ready to get started? Call 866.545.7047 ext. 1 or email consultant@paygopos.com.

Design & Adorn Keeps Chaos Organized with a Little Help from PayGo

 

 

Rebecca Combs opened Design & Adorn in September of 2008, one week before the Lehman Brothers crash. “We spent the first two years operating with no money, which wasn’t great,” said Combs. “We just kept coming up with new ideas. It didn’t matter how ridiculous it was, something was going to work.”

Rebecca was right. Something did work for her and Design & Adorn, a craft store focused on everything Kumihimo, in Tucson, Arizona. Since her rough 2008 start, Combs has written books on Kumihimo (traditional Japanese braiding). She’s taught it on national shows and she was on Jewelry TV this past summer.

Organization, community, and location have been her keys to running a successful craft store. 

Organization:

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An example of Basket Weave KumihimoOrganization:

“I’m super organized,” said Combs. “I’m very analytical. There are labels everywhere. We’re very focused on the numbers and we have this robust POS (PayGo) that has great reporting.”

While she is a fan of PayGo’s reporting, Rebecca Combs is an even bigger fan of its calendar feature.

“On every POS you can make an event that’s an item and make it so it does not go negative, but what we have going on here is a beautiful calendar,” said Combs. “We have 20-30 events a month. That’s a lot going on. In this calendar view, I can see how classes are doing, how many seats, who’s teaching what, and print a roster.”

On Saturdays at Design and Adorn three 2-hour classes are held with 1-hour breaks between them. The 1-hour breaks are organized chaos according to Combs. Those attending the next class are arriving as those who were at the previous are shopping around, and customers not in a class are stopping in as well.

“There’s no time for nonsense. The instructor needs a roster. I need to print the roster and go,” said Combs. “No other POS has an easy way to make that happen.”  

Community:

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Rebecca Combs teaching a class at Design & Adorn.

“You can buy beads lots of places, but there’s only one Design & Adorn. When you come here it’s like coming into Cheers. We know your name. We know what projects you’ve done.” Customers come in with different outfits to accessorize and wanting to design pieces for a variety of special occasions.  She loves helping people go from uncertainty to creating something they are proud of and excited about. “With jewelry making if you start with quality materials and a teensy bit of know-how you can make something amazing. Not so with paint.” 

Design & Adorn offers rewards to its community of customers. PayGo makes it easy for them to keep track of who has earned what and which credits are used up. There is no additional charge to access and use PayGo’s loyalty/rewards tracking tools.

“I have frequent buyer programs that my customers love so much,” said Combs. Design & Adorn’s reward program has 4 different tiers. They do not have a waiting period, so customers can use their rewards as fast as they earn them. “It [PayGo] auto-prints out their gift certificate. We can click into the credits field and see the unredeemed credits. When they’re redeemed they vanish, so you don’t accidentally use them twice. No punch cards needed.”  

Location:

“We moved across town,” said Combs, who shared that moving to a better location has been a big part of Design & Adorn’s success. “Now we have a location that’s very central. I love it!” Design & Adorn is now located at 4630 E. Grant Road in Tucson,  AZ.

More Advice:

  • Get a coach. Rebecca Combs uses Retail Mavens. When Design & Adorn opened, she had a wealth of retail sales experience and had been an assistant floor manager. However, she did not have direct experience in the buying side of retail. After struggling  with budgeting and forecasting, she hired a business coach who specializes in retail to advise her.
  • Join Trade Organizations. “I thought we didn’t have money for it. You have to get out there. Meet other people. You need to know people beyond your little bead room.”

Books by Rebecca Combs:

Reserve Physical Inventory Hands-On Help Time

 

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Time is money. Save both (and yourself from some frustration) with PayGo Physical Inventory Hands-On Help! We have limited slots available. Reserve your Physical Inventory Hands-On Help time now, before we run out!

Physical Inventory Hands-On Help Includes:

  1. Help you prepare for inventory counting
  2. Help you understand how to collect the data
  3. Import the data into PayGo (We’ll do this for you)
  4. Find items with On-Hand counts that are no longer in inventory (We’ll do this for you)
  5. Have PayGo update your On-Hand counts (We’ll do this for you)
  6. Run year-end reports. We know from experience that this is the single most complicated function for most retailers to perform in PayGo – simply because it’s that one feature most retailers only use once a year.

You can receive help with all of the above for just $229!

Physical inventory assistance is NOT part of your Support contract, so sign up for this service and save tons of time AND money. Interested in making your life easier?

Disclaimer: This Physical Inventory Time is a service to help you complete your year-end physical inventory. Please see the PayGo Software License Agreement for more information. Terms of Service do apply.