I have a confession: I’m an online window shopper.
I spend hours combing seller’s websites, stocking my cart and doing feverish budgeting calculations that would make NASA stand up and applaud. But when the time comes to actually buy the items that I just spent an hour imagining in my home, my closet, and my driveway…
I’m just a girl with a dream.
…I close my browser and walk away, sighing longingly about the dress or desk chair or limited edition Captain Kirk action figure with kung-fu grip, and six previously unreleased punk rock covers (don’t judge) that could have been mine.
It’s called the Abandoned Cart, and I’m not the only one leaving them scattered throughout the World Wide Web-osphere. It’s estimated that about 70% of shoppers will stock up their carts and then drift away into the void, never to return. There are a lot of reasons that people abandon their carts, from budget conflicts to lack of time to court orders.
“Street legal,” “public nuisance” and “wanton destruction of property” are subjective terms, really.
But there are ways to get those shoppers back!
The best way to recover a customer is to keep your store on their radar. That can be done many ways, including: pop-up ads on your website, messages in bottles, through social media with targeted ads, by sending customers singing telegrams, or through texts and even phone calls in extreme cases. But by far, the most popular and effective way to reach out is through emails. Luckily, there are tons of website plugins for most hosting and shopping cart sites (including WooCommerce, which is our awesome new shopping cart integration) that will contact your flighty shoppers and gently persuade them to finish their order.
And if that doesn’t work, send in the hounds.
But what should you include in your targeted emails, pop-ups and/or carrier pigeon text?
Well, first, you want to contact your online window shopper within 24 hours of the cart being abandoned to catch him or her while it’s still fresh in your online window shopper’s mind. It’s best to be friendly and gentle, because we online window shoppers are a touchy bunch. And don’t forget, great content is key (and if that’s not your strong point, don’t worry, because we do that too!) . Great content captures your customer’s attention in a fun and engaging way without being too aggressive. And it never hurts to add an eye-catching picture or two to draw your customer back in and remind them of what they could still have.
Not that we would ever do something like that.
It can also help to create a sense of urgency in your customers. Using phrases like, “this is the last in your size!” or “(customer name), we’re only holding your cart for x amount of days, so act soon!” are excellent ways to lure your customers back and complete those sales.
Like this, but online.
Need more ideas? Check out our Pinterest page!
Are you ready to start raking in that sweet online cash, but not sure where to start with your site? Or do you just want to see how awesome PayGo and PayGoCart are for yourself (and they are pretty awesome)? Give us a call or drop us a line at 866-545-7047 ext. 1, or send us an email at firstname.lastname@example.org.