Marketing Monday: Make Instagram Work for You With These Hacks!

Everyone is on Instagram. Your kids and grandkids are, your old high school teacher is, and your dog trainer’s cousin’s niece’s first boyfriend’s dentist’s college roommate is.  It’s considered to be one of the fastest-growing social platforms in the world, with over 500 million monthly users and over 40 billion images shared so far (with an average of 95 million …

Marketing Monday – SEO Part 4 – Tools

Marketing Monday is a weekly-ish feature that is both about marketing and on Mondays, because we’re clever like that. Welcome back to our SEO series! Today is part four: SEO Tools. If you wanna catch up on all of the gripping, compelling and edge-of-your-seat SEO analysis, you can check out Part 1: Keywords, Part 2: Search Engines, and Part 3: …

Marketing Monday – SEO Part 3 – Ethics and Hats

Marketing Monday is our weekly-ish feature on how to become a marketing ninja warrior. Sword not included. Welcome back to the exciting and fast-paced world of Search Engine Optimization strategies! We have arrived at part three of our four-part series on SEO (it’s almost over, I promise!), and if you need to play catch up, you can see Part 1 …

Marketing Monday – SEO Part 2 – Search Engines, a.k.a the Googling

Marketing Monday is a weekly-ish feature where we navigate the deep, dark and most likely leech-filled jungle that is marketing strategy.  Welcome back to our SEO extravaganza! Yes, that’s what we’re going with. If you remember last week, we went over the importance of keywords and phrases for SEO (and if you don’t remember or somehow managed to block it …

Marketing Monday – SEO Part One: Keywords and You!

Marketing Monday is a weekly-ish feature about how to grow your business by learning how to use all the best words to sell stuff. It’ll be yuge! Happy Monday, dear readers! It’s a beautiful morning, we’d all like to hit snooze just one more time, so let’s rise and shine and do some learning! I’ll try to be quiet. Today we’re going …

Marketing Monday – Marketing to Millennials

Marketing Monday is a weekly-ish feature about how to grow your business through the delicate and subtle science of telling people to buy your stuff. One day around 400 BC, Socrates was hanging out in Athens, getting a tan while being fed grapes by mythical creatures and watching lions eat soldiers (or so Saturday morning cartoons and my fine arts …

Marketing Monday – Marketing to the DIY Movement

Marketing Monday is a weekly-ish feature designed to help you improve your business through the magic of… well, marketing. The recession of the late Aughts gave us a lot of bad things, but there was a silver lining to come out of it (besides the words of Yours Truly showing up on your screen right now… thanks second third fourth chances!) …

Marketing Monday – Social Media 101

Marketing Monday is a weekly-ish feature about growing your business through (you guessed it) marketing. Welcome, class! Today we’re going to talk about social media (as you may have gathered from the title). “I had no idea!” Social media is one of the best ways to get new customers into your store. It’s a beast all its own; it’s a …

This Is How PayGo Can Help You With Your Store’s Marketing Efforts

Does the ever-faster evolving retail marketplace make you feel as if you’re a passenger on Willy Wonka’s boat at that moment when he starts singing? There’s no earthly way of knowing which direction we are going. There’s no knowing where we’re rowing or which way the river’s flowing. Is it raining? Is it snowing? Is a hurricane a-blowing? We sent …

Are You Missing Out On Big Business Because of Poor Data Mining?

You may know your customers pretty well. Maybe your kids go to school with their kids, maybe you live next door to some of them, or maybe they’re on your synchronized skydiving team. You probably feel like you have a pretty good bead on what they’re looking for, in your store and elsewhere. …or do you? *dramatic sting* The thing …