Marketing Monday: Prep for Your Retail Future with Market Research

Marketing Monday is PayGo’s weekly-ish feature where we tell you how to do business good. Proper grammar not guaranteed. Once upon a time, sir Francis Bacon told the world (or at least mentioned it to a friend or two) that, “scientia potentia est.” For those of you who flunked out of the prerequisite Latin class taught to all children in …

Marketing Monday: You Need a Blog! Here’s Why:

Marketing Monday is a weekly-ish feature about growing your business through (you guessed it) marketing. Truth time! Are you reading this article because you went to write a blog post about your business, lost your motivation, and started aimlessly clicking around on the internet? If so, I feel your pain. In fact, I stared at no less than thirty-four unrelated-to-work …

Marketing Monday: Is Your Branding Working for You?

Let’s talk, business owner to business enthusiast. Do you remember when you were working on creating your store branding? Wasn’t that a nightmare? All the agonizing over style and colors and logo… there were so many sleepless nights, and so much second-guessing. Yet you did it! You figured it out, and now your brand stands as a perfect emblem on …

Marketing Monday: Advertise Outside the Box with Guerrilla Marketing

Anyone who goes into business knows that marketing is everything. It’s what most effectively and efficiently lets the world know that you have something to offer them, instead of settling for wishing, waiting, and the occasional voodoo spell. Most people think of marketing as fancy, professionally designed advertisements or commercials. Sometimes that’s just not a fit for your business. That’s …

Marketing Monday: Make Instagram Work for You With These 6 Hacks!

Everyone is on Instagram. Your kids and grandkids are. Your old high school teacher is. Even your dog trainer’s cousin’s niece’s first boyfriend’s dentist’s college roommate is.  It’s considered to be one of the fastest-growing social platforms in the world, with over 500 million monthly users and over 40 billion images shared so far (with an average of 95 million …

Marketing Monday – SEO Part 4 – Tools

Marketing Monday is a weekly-ish feature that is both about marketing and on Mondays, because we’re clever like that. Welcome back to our SEO series! Today is part four: SEO Tools. If you wanna catch up on all of the gripping, compelling and edge-of-your-seat SEO analysis, you can check out Part 1: Keywords, Part 2: Search Engines, and Part 3: …

Marketing Monday – SEO Part 3 – Ethics and Hats

Marketing Monday is our weekly-ish feature on how to become a marketing ninja warrior. Sword not included. Welcome back to the exciting and fast-paced world of Search Engine Optimization strategies! We have arrived at part three of our four-part series on SEO (it’s almost over, I promise!), and if you need to play catch up, you can see Part 1 …

Marketing Monday – SEO Part 2 – Search Engines, a.k.a the Googling

Marketing Monday is a weekly-ish feature where we navigate the deep, dark and most likely leech-filled jungle that is marketing strategy.  Welcome back to our SEO extravaganza! Yes, that’s what we’re going with. If you remember last week, we went over the importance of keywords and phrases for SEO (and if you don’t remember or somehow managed to block it …

Marketing Monday – SEO Part One: Keywords and You!

Marketing Monday is a weekly-ish feature about how to grow your business by learning how to use all the best words to sell stuff. It’ll be yuge! Happy Monday, dear readers! It’s a beautiful morning, we’d all like to hit snooze just one more time, so let’s rise and shine and do some learning! I’ll try to be quiet. Today we’re going …

Marketing Monday – Marketing to Millennials

Marketing Monday is a weekly-ish feature about how to grow your business through the delicate and subtle science of telling people to buy your stuff. One day around 400 BC, Socrates was hanging out in Athens, getting a tan while being fed grapes by mythical creatures and watching lions eat soldiers (or so Saturday morning cartoons and my fine arts …